Best English Cookery School, Best Scottish Cookery School, Best Welsh Cookery School, Best North Ireland Cookery School
These categories are open to any cookery school which is located in England, Scotland, Wales or Northern Ireland, irrespective of size or area of speciality. Successful entrants must be able to demonstrate that they are an all-round cookery school success story in their country and can show excellent customer service, sustained business growth, high staff morale, and that the school has a positive impact on its local community. The winner will need to have that extra special something which makes it the crème de le crème of cookery schools in its country.
Best Small Cookery School (1 to 3 employees)
This award is for smaller cookery schools that can demonstrate dynamism and a commitment to exceeding customer expectations. While demonstrating entrepreneurial characteristics, successful schools will have systems in place to ensure the business runs smoothly. Entrants should be able to show why being small and perfectly formed makes it one of the best cookery schools in Britain.
Best Large Cookery School (4 or more employees) – Recreational
The award will be presented to a larger cookery school which offers recreational cookery courses for home cooks of all abilities. Schools need to show how they have successfully grown their business and the breadth of cookery courses which are now available to customers. Strong leadership and clearly defined strategic objectives will have shaped the school’s growth and development. Entrants should be able to explain how their cookery school differentiates itself from competitors and markets its classes. The winner will be a cookery school which has put the UK on the map when it comes to teaching home cooks how to create first class culinary cuisine.
Best Large Cookery School (4 or more employees) – Professional Development
The award will be presented to a larger cookery school which offers professional development courses for aspiring chefs. Schools need to show how they have successfully grown their business and the breadth of cookery courses which are available to students. It is important to demonstrate how strong leadership and clearly defined strategic objectives have shaped the school’s growth and development. Entrants should be able to explain how their cookery school differentiates itself from competitors and markets its classes. The winner will be a cookery school which has put the UK on the map when it comes to teaching budding professionals how to cook first class culinary cuisine. Judges will be looking for evidence of students’ success in the workplace after completing the course.
Best Specialist Cookery School
This category is open to cookery schools which provide specialist cookery classes. Entrants’ schools may focus on a particular type of cooking or one country’s cuisine. Successful applicants will need to explain why their school is the best at its particular area of expertise. Excellent customer service and a commitment to increasing the number of Brits that partake in their cooking speciality will be key characteristics of the winner.
Best Use of Local Produce
This award is for cookery schools that can demonstrate maximum usage of local ingredients provided by local suppliers. Entrants will need to provide evidence of how they go above and beyond to ensure they use predominantly seasonal, local ingredients. Successful entrants will need to provide evidence of strong relationships with suppliers and a commitment to supporting the local economy.
Best Community Engagement
The winner of this category will be a cookery school which has gone out of its way to ensure that it is accessible for all. Successful applicants will need to show how they actively encourage a wide section of their local community to take part in their courses, be it by adapting their facilities to meet the needs of all members of society, and/or by taking the classes out into the local community. The judges will be eager to see qualitative data which proves the impact of the cookery school’s work.
This category recognises an individual tutor that provides sublime training to customers at their cookery school. Entrants will need to demonstrate what makes them stand out as a top tutor and how they engage with students to get first class results and feedback. The winner will need to provide evidence of new services, systems or innovations which they have spearheaded, as well as showing why they are simply the best in terms of continually delivering unrivalled service.
Best Young Rising Star
This award is open to those cookery school employees aged 30 years or under on 6th September 2013 that are the stars of the future. The winner will be someone that lives and breathes their cookery school, and plays a vital role in the business’s operations. Entrants will demonstrate their significant contribution to his or her school and any new services, systems or innovations which they have devised. The Best Young Rising Star will, in the opinion of the judges, have excellent potential to succeed in the longer term and be an ambassador for the British cookery school industry.
Unsung Hero: Backroom Staff Member
This category recognises a ‘backroom’ individual that generally works behind the scenes at their cookery school. Successful applicants will need to show how they ensure the smooth running of the business and the ways in which they go above and beyond to make sure their cookery school is the very best it can be. Attention to detail, forward-thinking and a ‘can-do’ attitude will be key characteristics of the winner.
People’s Choice: Britain’s Favourite Cookery School, voted for by the British public
This award is an opportunity for the people of Britain to nominate their favourite cookery school. Nominations should be for cookery schools that have helped to change, and improve the way you cook, providing you with inspiration to create culinary delights which have wowed your friends and family. The cookery school should have left a lasting imprint on your memory and had a significant impact on the way you now cook.
Tell your customers, friends, family and colleagues to nominate your cookery school by emailing the name of your school to email@example.com by 6th September 2013, or they can submit their vote via Twitter using #bcsapeopleschoice.
Cookery School of the Year
2013’s most special school which the judges feel has had the biggest impact on its customers and their cooking skills. Cookery schools cannot enter themselves into this category.
Virtual cookery schools can enter all categories.