Best English Cookery School, Best Scottish Cookery School, Best Welsh Cookery School, Best North Ireland Cookery School.
These categories are open to any cookery school which is located in England, Scotland, Wales or Northern Ireland, irrespective of size or area of speciality. Successful entrants must be able to demonstrate that they are an all-round cookery school success story in their country and can show excellent customer service, sustained business growth, high staff morale, and that the school has a positive impact on its local community. The winner will need to have that extra special something which makes it the crème de le crème of cookery schools in its country.
Cookery school of the year 2013, Sponsored by Kenwood
All winners of the Best English Cookery School, Best Scottish Cookery School, Best Welsh Cookery School and Best North Ireland Cookery School will automatically be entered into this category. The overall 2012 winner will be deemed the very best cookery school in Britain. Cookery schools cannot enter themselves into this category.
Best Small Cookery School (1 to 3 employees), Sponsored by the Cookery School Directory supported by Kenwood
This award is for smaller cookery schools that can demonstrate dynamism and a commitment to exceeding customer expectations. While demonstrating entrepreneurial characteristics, successful schools will have systems in place to ensure the business runs smoothly. Entrants should be able to show why being small and perfectly formed makes it one of the best cookery schools in Britain.
Best Large Cookery School (4 or more employees).
The award will be presented to a larger cookery school which has successfully grown its business and offers customers a diverse range of cookery courses. Strong leadership and clearly defined strategic objectives will have shaped the school’s growth and development. Entrants should be able to demonstrate how their cookery school differentiates itself from competitors and markets its classes.
The winner will be a cookery school which has put the UK on the map when it comes to teaching how to cook first class culinary cuisine.
Best Specialist Cookery School.
This category is open to cookery schools which provide specialist cookery classes. Entrants’ schools may focus on a particular type of cooking or one country’s cuisine. Successful applicants will need to demonstrate why their school is the best in its particular area of expertise. Excellent customer service and a commitment to increasing the number of Brits that partake in their cooking speciality will be key characteristics of the winner.
Best Use of Local Ingredients.
This award is for cookery schools that can demonstrate maximum usage of local ingredients provided by local suppliers. Entrants will need to provide evidence of how they go above and beyond to ensure they use predominantly seasonal, local ingredients. Successful entrants will need to provide evidence of strong relationships with suppliers and a commitment to supporting the local economy.
Best Young Rising Star.
This award is open to those cookery school employees aged 30 years or under on 31 August 2012 that are the stars of the future. The winner will be someone that lives and breathes their cookery school, and plays a vital role in the business’s operations. Entrants will demonstrate their significant contribution to his or her school and any new services, systems or innovations which they have devised. The Best Young Rising Star will, in the opinion of the judges, have excellent potential to succeed in the longer term and be an ambassador for the British cookery school industry.
This category recognises an individual tutor that provides sublime training to customers at their cookery school. Entrants will need to demonstrate what makes them stand out as a top tutor and how they engage with students to get first class results and feedback. The winner will need to provide evidence of new services, systems or innovations which they have spearheaded, as well as showing why they are simply the best in terms of continually showed unrivalled service.
Unsung Hero: Backroom Staff Member
This category recognises a ‘backroom’ individual that generally works behind the scenes at their cookery school. Successful applicants will need to show how they ensure the smooth running of the business and the ways in which they go above and beyond to make sure their cookery school is the very best it can be. Attention to detail, forward-thinking and a ‘can-do’ attitude will be key characteristics of the winner.
Best Community Engagement
The winner of this category will be a cookery school which has gone out of its way to ensure that it is accessible for all. Successful applicants will need to show how they actively encourage a wide section of their local community to take part in their courses, be it by adapting their facilities to meet the needs of all members of society, and/or by taking the classes out into the local community.
|The People Choice award 2013!
Sponsored by Delicious magazine
This award is an opportunity for the people of Britain to vote for their favourite cookery school. This award will be voted on through Delicious magazine, more details will be announced shortly.
* Virtual cookery schools can enter all categories